Head of Marketing

The Head of Marketing will drive Allergan Aesthetics product lines, envisioning and executing marketing programs to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct. 

The Head of Marketing will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success.  This is a senior level position within Canada Allergan Aesthetics organization and the successful individual will take a place on the Canada Leadership team. 

The Head of Marketing will also have a very active role liaising with International Marketing and Commercial Operation organization to align on global plans and contribute in the development and execution of co-created plans for International. The candidate will need strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience.  This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics, and help shape the future of the Industry.

KEY/ACCOUNTABILITIES 

Financials                                                                                                                   

• Participate in annual forecasting cycle as well as plan process including forecasting and expense planning.   
• Routinely utilize market data to appraise brand performance and market evolution and take action as appropriate
• Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy.

Development of Brand strategy and tactical deployment                                              

• Lead the development of robust strategic plan for brands for the entire portfolio.
• Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan.
• Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides). 
• Develop digital marketing programs for portfolio (in line with  HCP compliance frameworks.
• Develop consumer campaigns for relevant parts of portfolio.
• Manage creative and medical communication agencies.
• Prepare and launch new products and categories.
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.

Inspire and lead a team                                                                                           

• Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills
• Work with direct reports to create individual development plans, and follow up through regular meetings. Develop a team culture aligned to Allergan’s values
• Lead cross functional marketing and brand meetings