The Graphic Designer – Lifestyle Portfolio develops visual communications and creative assets for lifestyle-led portfolios across Fairmont Singapore and Swissôtel The Stamford, with emphasis on selected restaurant and bar brands, PR-led campaigns, IP collaborations, social and digital assets, in-house promotions and guest-facing materials. The role supports the Marketing Communications team by translating campaign briefs into brand-aligned, commercially effective creative across print and digital channels.
Responsibilities
CREATIVE DESIGN & BRAND CONSISTENCY
Design and adapt creative assets for hotel, F&B, lifestyle, spa, events, partnerships and internal stakeholder requirements across print, digital and in-house channels.
Ensure all artwork follows Fairmont, Swissôtel, Accor, restaurant brand and partner/IP guidelines, including typography, logo usage, imagery, layout, colour treatment and tone.
Develop visual concepts, layout directions, campaign key visuals, digital assets, menus, posters, social templates, display materials, EDM visuals, website banners and presentation assets.
Support visual storytelling for PR-led campaigns, lifestyle collaborations, restaurant launches, guest activations and special events.
Maintain strong version control, file organisation and artwork archiving practices.
LIFESTYLE, F&B & PUBLIC RELATIONS CAMPAIGN SUPPORT
Provide creative support for assigned lifestyle and F&B portfolios, particularly restaurant and bar campaigns, culinary events, collaborations, festive promotions and media-led initiatives.
Develop mood boards, design references and visual directions to support photography, videography and campaign concepts.
Work closely with Marketing Communications leads to interpret briefs, clarify objectives and recommend effective creative solutions.
Adapt approved campaign visuals across multiple formats and dimensions for digital screens, social media, websites, email banners, in-house displays and printed collateral.
Support quick-turnaround artwork requirements while maintaining brand quality and accuracy.
PRODUCTION, ARTWORK & VENDOR COORDINATION
Prepare print-ready and digital-ready files according to supplier specifications, platform requirements and internal production standards.
Coordinate with printers, production vendors, photographers and internal stakeholders on artwork specifications, proofs, colour checks and delivery timelines.
Review proofs and final outputs to ensure quality, accuracy and brand compliance before production or publishing.
Maintain knowledge of design, hospitality, F&B, social media and digital content trends to keep creative output fresh and relevant.
TEAM COLLABORATION & WORKFLOW
Work collaboratively with the Director, Assistant Manager, Senior Executive, Coordinator and fellow Graphic Designer to manage workload, priorities and design handovers.
Participate in creative discussions and provide design recommendations that balance brand requirements, guest appeal, readability and production practicality.
Support maintenance of creative templates, editable files, asset banks and approved design systems.
OTHERS
Comply with hotel and department policies and procedures at all times.
Perform any other design-related duties as assigned by Management.
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