An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in AbbVie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.
People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team.
Brand Leadership:
- Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
- Represent UK Affiliate with Global and Area marketing teams
- Communicate strategy and performance to senior local and global leadership
- Responsible for marketing budget allocation and overall budget management
Team Leadership:
- Lead the marketing function including, personal development, performance management
- Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
- Coaching marketers to become the best versions of themselves
- Developing marketers with stretch in-role assignments to build skills and experience
- Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
Strategy Formulation:
- Explore known unknowns with market research that provides meaningful insights to solve challenges
- Synthesis of data into insights to determine winning brand strategy in a competitive market
- Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
- Tell the story and ‘sell’ the strategy and ambition to the organization
- Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data
Execution:
- Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
- Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
- Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
- Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
Innovation:
- Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team