The Sales Program Coordinator performs the implementation and communication of regionally defined marketing campaigns for a specified Country and Business Unit. Working closely with the relevant Product Manager and Sales and Marketing Manager the SPC provides support to implement local communication of marketing materials to the sales teams, including support of all compliance approvals. The SPC provides logistical administrative support for events, congresses and meeting and is the point of contact for external suppliers and agencies. The SPC will maintain a good working understanding of all country specific guidelines, SOP or codes of practice that relate to their role to guarantee company compliance.
Manage the Promotional materials approval process
- Provide constant and effective communication between all parties throughout the approval process.
- Ensure job creation within the company approval system for product and meeting requests.
- Ensure Regulatory/Compliance’s approvals are received to achieve marketing expectations/timings.
- Track and ensure deadlines are met for each marketing item.
- Communicate final certification of item to all parties/stakeholders.
- Manage material approval withdrawal SOP in accordance with local guidelines/regulation.
Logistical / Administrative support for events, congresses and meetings
- Arrange and organize all logistics, activities and administration for sales meetings, product launches, congresses and Medical education events.
- Ensure all marketing materials, invitations required are produced, copy approved and certified for use in accordance with prevailing regulations.
- Provide logistical support during events as required.
- Provide a yearly event calendar for Sales teams so as to track meetings and track the busy periods in the year to organize work effectively
Managing and tracking expenditures
- Communicate costs via the appropriate tracking system for the SMM/PM to manage their budget.
- Track the promotional budget to ensure that all projects are kept within the tactical plan and liaise with SMM, PM and finance on a regular basis.
- Manage all incoming invoices, ensure all purchase orders and estimates/invoices for all items correlate, are within the given budget and are passed onto finance department/External accounting agency for payment.
Administrative and logistical support to the sales force
- Manage the communication and roll out to the sales team of all marketing materials and promotional items (new/amended materials, lost materials, business cards, special requests).
- Track distributed materials/promotional items ensuring satisfactory supply to sales teams.
- Provide support to the sales force for any other request/needs and gather feedback on material suitability.