The Associate Director, Brand Marketing will be the one of the primary marketing leads for TrenibotE, owning the brand from launch readiness and market introduction through post-launch, day-to-day management and ongoing growth. This role will translate brand strategy into practical, high-impact execution, with a strong focus on field activation, close partnership with sales leadership and field teams, and the continuous development and optimization of customer-facing assets. The Associate Director will connect customer and field insights to brand decisions, ensure teams are equipped to execute effectively, and adapt plans and materials based on market response and performance.
Key Responsibilities:
- Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
- Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
- Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics.
- Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
- Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
- Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
- Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch.
- Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
- Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
- Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives.
- Represent the brand in planning, forecasting, business reviews, and lifecycle discussions, ensuring alignment between strategic priorities and field execution.
- Build productive relationships with key opinion leaders, customers, advocacy partners, and external experts to support adoption and inform continued brand development.