Director, Marketing

Company Overview

DNA Diagnostics Center is the world leader in DNA relationship testing, processing over one million DNA samples from customers all over the world. Our broad portfolio of products includes our Paternity, Immigration, and other DNA Relationship services for consumers, government agencies, healthcare providers, and legal professionals; PeekabooTM Early Gender DNA Test for expecting mothers; SpermCheck fertility and vasectomy test; and Pets & Vets DNA testing for breeders and pet enthusiasts. Our corporate headquarters, including our DNA testing laboratory, is based in Fairfield, OH in the greater Cincinnati Area. DDC is part of Eurofins, a global scientific company with over 800 laboratories in 50 countries and more than 50,000 employees.

Opportunity Overview

The Director, Marketing is a visionary, hands-on leader, spearheading our dynamic marketing strategy to ensure our products reach their full potential on a global scale. Driving product positioning, communications, market research, pricing, customer satisfaction, budget planning, and implementing growth initiatives, they have the opportunity to shape both short and long-term achievement of department and organizational success. The Director, Marketing adeptly navigates difficult, impactful, and abstract issues, and influences key decisions as a member of the Company’s Senior Leadership team. They are integral in the development of company objectives and policies and the achievement of business goals. 

Essential Duties & Responsibilities

• Lead the development of comprehensive marketing strategies, fostering a culture of innovation and continuous improvement within the marketing function, including nurturing talent and driving success across the division.
• Develop both long and short term strategic marketing plans in support of company product sales; ensure availability of tactics and resources for the sales function. 
• Drive impactful and compelling marketing campaigns that resonate with our target audience while maintaining fiscal responsibility.
• Oversee marketing, operations, and service of international businesses, DDC Worldwide and AgeaCare.
• Implement robust reporting mechanisms to track and analyze performance metrics, enabling data-driven decision-making and proactive response to market trends.
• Stay ahead of the curve by analyzing market research data, monitoring competitors, and identifying new opportunities.
• Cultivate strong relationships with key stakeholders, including customers, vendors, and regulatory agencies, to drive collaborative success.
• Partner seamlessly across departments to align marketing efforts with organizational objectives, driving synergies and maximizing impact.
• Inspire and motivate our marketing team to achieve excellence, fostering a culture of collaboration, innovation, and operational efficiency.
• Maintain knowledge of Good Manufacturing Practices (GMP), ISO-9000, and related regulations and Standard Operating Procedures (SOPs) ensuring all marketing materials adhere to regulatory standards.
• Ensure and maintain compliance with the company’s quality system requirements through training and adherence to policies, procedures and processes
• Other duties as assigned.