The Senior Account Executive executes the daily account activities for assigned brand(s) under the supervision of the senior account lead. This role focuses on the tactical implementation of the strategic plan outlined by the senior account lead and the client. This role ensures client satisfaction through quality work, demonstrating the value of our partnership and services, and responsiveness to meet their business objectives.
Responsibilities:
- Understand annual brand objectives and strategies to effectively support the execution of initiatives aligned with those goals
- Support the creation of comprehensive multimedia communication plans and initiatives through collaboration with internal teams
- Partner with internal teams to create client deliverables from initiation to completion, ensuring timely, budget-friendly, and strategically aligned completion
- Work directly with client and internal teams to verify all deliverables are moving forward on time and on budget and communicate this to the senior account lead
- Independently ensure all deliverables are ready for review prior to the formal submission in Veeva
- Develop a strong working knowledge of the brand/product, category, competition, and market dynamics
- Day-to-day point of contact for the client on tactical development
- Provide clear updates of client account to the senior account lead to ensure appropriate involvement across the workstreams
- Mentor account coordinators and work with senior account lead to foster their development
- Create, review and report job estimates and budgets to senior account lead and client, while adhering to financial and procurement protocols.