The Associate Director, Omnichannel Partner Lead (“Omni Partner Lead”) is a role that will lead a team of Omnichannel Marketing Partners that support Franchise E (brands ELAHERE & EMRELIS) within US Oncology, as part of the Marketing Organization. The Omni Partner team serves as a key role in ensuring HCP customer engagement is personalized, relevant, and data-driven through partnership with the brand and sales teams, as well as our center teams including MABI, BTS, FPAT, and others. In addition to the people management / Team Lead aspect, this role will serve as the strategic leader for evolution of the Omni Partner role itself, the OP team, and serve as point for developing cross-functional strategies, working with functional leadership teams, and driving aligned OP execution.
Primary Job Function
- People manage a team of Omnichannel Marketing Partners (OPs)
- Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions where needed
- Drive forward the role of the Omni Partner – evolve the role, determine the best uses of people, process, and technology to increase HCP engagement and reach
- Provide leadership within the Omnichannel cross-functional team to influence the team of cross-functional partners (Digital Lab, Brand, MABI, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
- Develop strategic plans, partner with functional leadership, and lead subsequent Omni Partner execution to integrate with extended functions of the IBT’s, such as:
- Thought Leader Liaisons (TLL’s)
- Sales Training
- Sales Operations
- Marketing Brand Teams
- Lead regular strategic top-down and bottom-up analytical optimization sessions in partnership with Omnichannel Core team members (and resulting Omni Partner pull-through priorities) to drive brand objectives.
- Lead functional partnership with OEC and Legal to ensure that ongoing operations and evolution remain compliant.
- Lead development and execution of updates to Executive Leadership, in partnership with the ELAHERE and EMRELIS ADs/Brand Leads.
- Translate brand strategic imperatives (SIs) into strategies, tactics, and ideas that the OP team can execute in order to drive business impact.
- Work with cross-functional leadership within Franchise E to design support structures and engagement models for each respective brand (Elahere, Emrelis)