Fairmont Jasper Park Lodge has entered a remarkable new chapter, unveiling a reimagined mountain experience shaped by a landmark multi-phase transformation. This is a rare opportunity to help define one of Canada's most iconic luxury resorts, where nature, heritage, and elevated hospitality come together to create unforgettable guest experiences.
We are seeking a visionary Director of Communications & Strategic Partnerships to shape and elevate the resort's global profile as a leader in transformative wellness and luxury hospitality. Following a $100 million transformation that ushers in a new era of alpine luxury, this role will play a critical part in driving brand awareness, demand generation, and revenue growth. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, the successful candidate will serve as a passionate brand ambassador, bringing the resort's story to life through strategic communications, compelling storytelling, innovative partnerships, immersive brand experiences, and high-impact media engagement that resonate with discerning travellers, industry influencers, and global audiences.
What you will be doing:
Reporting to the Regional Director of Public Relations and the Director of Sales & Marketing of Fairmont Jasper Park Lodge, responsibilities and essential job functions include but are not limited to the following:
PR Strategy & Execution
- Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals.
- Identify and execute strategic media, influencer, and luxury brand partnership opportunities that elevate the resort’s visibility across key markets
- Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks
- Attend key media marketplaces and industry events as required
Media & Influencer Relations
- Oversee and host individual and group travel media familiarization trips, including key media and influencers, with evening and weekend hosting as required.
- Manage influencer and content creator collaborations in partnership with Marketing, including vetting, KPI development and follow-up, to ensure alignment with resort objectives and cohesive brand storytelling.
Content, Storytelling & Amplification
- Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative
- Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns
- Support internal communications and storytelling initiatives as required
- Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners
Brand Reputation & Crisis Communications
- Act as a spokesperson for the resort and as a key member of the crisis management team
- Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation
- Monitor and support online reputation management in alignment with brand standards
Coordination, Reporting & Alignment
- Coordinate on-site photo and film shoots in collaboration with Marketing and external partners
- Collaborate with the regional PR team to maintain an up-to-date centralized media database
- Maintain and update the regional media calendar on a weekly basis
- Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office
- Pursue key industry awards and execute nominations aligned with brand strategy
- Support additional initiatives as required in coordination with the Director of Sales & Marketing
- Other duties as assigned