To develop sales, profitability and market share for Mobile Applications within the assigned geographical area/allocated customers by identifying opportunities, acquiring new business and expanding strategic customer relationships. The role provides high-quality commercial and technical coordination across the Mobile Applications portfolio, including hydraulics, electronic controls, automation, electrification and digital solutions, while ensuring responsive, cost-effective customer support.
Main Objectives and Responsibilities
Strategy, market and performance
- Maintain expert knowledge of mobile hydraulics, electronic controls, electrification, automation, telematics and digital services.
- Monitor customers, competitors, legislation, sustainability requirements and trends across key mobile machinery sectors within the assigned area; share actionable market intelligence.
- Analyse territory performance, customer needs, installed base and market potential to prioritise target sectors, accounts and opportunities.
Business planning and growth
- Develop and execute an area business plan aligned with the UK and Ireland Mobile Applications sales strategy, delivering agreed order intake, revenue, profitability and market-share targets.
- Create acquisition plans and account development strategies for target OEMs, distributors, systems integrators and strategic partners.
- Maintain accurate forecasts, opportunity pipelines and account plans, and coordinate internal resources to progress customer projects efficiently.
Customer and stakeholder management
- Build trusted relationships with decision-makers, engineering teams and procurement stakeholders throughout the assigned area.
- Coordinate sales, application engineering, product management, service, operations and manufacturing resources to deliver agreed customer outcomes.
- Represent customer and market requirements internally and maintain effective relationships with regional units, plants, suppliers and professional bodies.
Sales and commercial execution
- Deliver disciplined customer coverage across the assigned area, including prospecting, visit planning, opportunity management and timely, high-quality CRM reporting.
- Develop senior relationships with key customers and partners and conduct commercial negotiations within delegated authority, governance and margin requirements.
- Manage RFQs and projects from opportunity identification through quotation, development and series production, coordinating competitive technical and commercial solutions.
- Promote the full Mobile Applications portfolio through solution-based selling, cross-selling and value propositions tailored to customer applications.
- Resolve customer enquiries and commercial issues, manage risks and overdue debt, and support trade fairs, product launches and regular business reporting.