We are seeking a Social Media Manager to lead the strategy and execution of social programs that drive measurable business impact. Boston Dynamics has been known for decades for our social reach; this role will maintain our position as a leading voice in the industry, while elevating and expanding our social presence through the next phase of our company’s growth.
This role will manage the company’s organic and paid social presence while partnering closely with other key internal teams, including Demand Generation, Product & Industry Marketing, Brand & Communications, and Executive Leadership. As an internal SME for all things social, you will work cross-functionally to drive Boston Dynamics’ strategic goals with social tactics and amplify thought leadership, brand narratives, product launches, demand gen campaigns, and corporate announcements. You will build and execute social strategies that support full-funnel marketing objectives, from brand visibility to conversion.
What You’ll Do
Own Social Strategy Across the Funnel
- Develop and execute a social media strategy aligned across the entire funnel, from brand & communications all the way through demand generation and revenue goals
- Balance brand storytelling with performance-driven campaigns
- Translate business priorities into social programs that drive engagement and conversion
Manage Organic Social Presence
- Own day-to-day publishing across key platforms (YouTube, LinkedIn, X, Instagram, and TikTok)
- Build and elevate thought leadership for key executive voices, and own content/distribution for our social employee advocacy programs
- Ensure consistency in voice, tone, and regular posting rhythm, leading to high-quality brand presence and continued audience engagement & expansion
- Develop strategies for influencer relationships and promotion of our employer branding and recruiting initiatives
Amplify Content & Communications
- Partner with Product & Industry Marketing team to distribute blogs, videos, and thought leadership content
- Work with Communications team to support PR moments, announcements, and corporate storytelling
- Translate long-form content into high-performing social formats
Drive Demand Generation & Pipeline via Social
- Build campaigns that generate leads through paid and organic social channels
- Support ABM programs by targeting priority accounts on platforms like LinkedIn, Demandbase, X, Instagram, and Tik Tok.
- Partner with Demand Generation to promote gated content, webinars, events (trade shows), and product campaigns
- Plan and manage paid social programs, including sponsored content, retargeting campaigns, and account-based targeting
- Continuously test and optimize creative, audiences, and messaging
Measure & Optimize Performance
- Build reporting around engagement, reach, and audience demographics
- Track and optimize Demand Gen campaigns for lead volume & quality, cost per lead, and pipeline influenced & sourced
- Identify high-performing content and scale what works
- Provide insights back to the broader Marketing & Communications team
What Success Looks Like (12 Months)
- Social channels are aligned, consistent, and contributing to the broader Boston Dynamics in meaningful and scalable ways
- Social becomes a consistent contributor to marketing-sourced pipeline, leading to increased lead generation from social channels and higher engagement rates within target accounts
- Strong messaging & content alignment across Brand & Communications, Product & Industry Marketing, and Demand Gen
- Executive and employee voices activated on social
Who You Are
- Minimum of 5 years of experience in social media, digital marketing, brand & communications, or demand generation
- Proven ability to drive leads and pipeline through social channels
- Strong understanding of paid social platforms (especially Youtube and LinkedIn)
- Experience working cross-functionally with content and communications teams
- Data-driven with experience in campaign performance analysis
- Strong writing and content instincts
- Comfortable operating in a fast-paced, performance-oriented environment
- Experience in high-tech, industrial, or relevant B2B industries
- Familiarity with ABM strategies and tools
- Experience supporting executive social presence
- Experience with social media management (Sprout Social), marketing automation and CRM platforms
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position.
The base pay range for this position is between $120,000 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience. This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.
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