The Manager, Material Review and Promotion facilitates the management of Advertising & Promotional materials as they pertain to the U.S. Commercial MRP (Material Review Process).
The Manager, Material Review and Promotion:
- Facilitation of cross-functional team (Medical, Regulatory, Commercial, Legal, Compliance, others) review and approval of:
- Advertising materials
- Promotional materials
- Sales Training materials
- Promotional Labeling materials
- Leads management of cross functional team members and advertising agencies
- Open communication of material status with cross-functional team members and advertising agencies
- Tactical support and project timeline oversight of materials through MRP
- Lead consultant and trainer on the MRP, supporting to all team members responsible for uploading and approving materials
- Timely review of all promotional, non-promotional materials through U.S. Commercial, Medical reviewers, Regulatory reviewers, and other key stakeholders
Additionally, provides key leadership for:
- Management and development a staff of project managers
- Solutions and contingency plans to facilitate business success
- Holds self and team accountable for results
- Serves as a mentor and coaches others on the MRP
- Proactively provides consulting, expertise and MRP process training to cross-functional team members
- Evaluates and updates processes to adapt to a changing environment and to optimize efficiencies
- Coordinating logistics to ensure timely production, fulfillment and shipment of materials
- Provides Leadership for innovative solutions to project hurdles
- Develops a strong knowledge of customers’ goals and priorities, partners to support those objective
Process Management:
- Leads the review process for promotional and non-promotional materials that are routed through the MRP
- Perform “Final Sign-off” on material submissions uploaded into Veeva
- Validate that the metadata / review tier aligns with the submitted materials
- Determine if legal/compliance is required
- Determine if Editorial Quality Check is required
- If additional reviewers are not aligned with the selected review tier, tag additional reviewers and update review tier as necessary
- Ensure sources files are uploaded into the Veeva for production vendors
- Validate all back-end approvals prior to routing material to Regulatory Affairs for Office of Prescription Drug Promotion (OPDP) submission
- Oversee release of approved material for distribution
- When material withdrawal is required, inform inventory vendors
- Initiate production of updated package inserts
- Identify promotional material that needs inventory updates and Initiate inventory update process
- Proactively looks for and leads ways to improve agility by streamlining and simplifying internal processes and drives implementation of process changes
- Strong understanding of Agency and Printer process. Offering guidance and leadership to commercial team members and agencies as it relates to printing processes
Cross-functional team meetings: Project manages a team of 10 to 20 cross-functional team members
- Schedule, manage and facilitate formal concept review requests, schedules live review meetings to resolve and discuss reviewer comments (i.e., Tier 1 reviews, Formal Concept Reviews)
- Creates and communicates weekly review team meeting agendas
- Prioritize and schedule any additional live meeting requests (e.g., exceptions, revise & resubmits) as needed
- Schedule and facilitate weekly live prioritization meetings with business owners
- Review dashboard within Veeva to understand upcoming volume of materials being planned for submission
- Act as a neutral facilitator in project discussions, summarizes team agreements and maintains required documentation of discussion outcomes.
- Leads discussion on projects that didn’t go well to identify learnings and improvement opportunities
- Leads team discussion on metrics; evaluates and provides opportunities for improved agility
- Maintain a positive, energetic, and engaged attitude and approach to work under times of stress
- Demonstrates strong good understanding of the brand(s) supported
Communication
- Attend brand and tactical planning meetings to understand upcoming workload
- Send material status notifications through MRP
- Work closely with Compliance to address identified issues, as needed.
- Notify Fulfillment Center, Business Owner or Interactive Agency of material status
- Develop, maintain, and track process metrics, communicating results to all stakeholders.
- Provide regular updates to relevant stakeholders on the health of the advertising and promotional review and approval process.
- When an existing piece is updated / changed, run report to identify in-market materials that are impacted and need to be updated / expired – alert Business Owners
- Consistently communicates timely and accurate information and project progress to project owners
- Identifies project bottlenecks and brings cross-functional team members together to resolve issues
- Leads the development of solutions and contingency plans to facilitate business success
- Develops best practices/lessons learned and shares with the business to enhance team success
- Proactively leads ongoing communication with project owners / vendors to ensure that project timelines are aligned with business needs and expectations
Key Skills
- Advanced project management skills, highly proficient at balancing competing priorities
- Ability to forecast, prioritize, multitask, and manage multiple jobs in a fast-paced, rapidly changing environment
- Capable of making informed, data-driven decisions under tight deadlines
- Advanced understanding of data analytics, and measurement
- Strong interpersonal skills with the ability to collaborate well with others
- Ability to quickly learn, adapt to, and comply with business needs, policies, and guidelines
- Experienced in risk mitigation, issue resolution, and seeing the big picture
- Demonstrated leadership for identifying, applying, and socializing lessons learned