ROLE PURPOSE
The Marketing Communications Specialist works closely with Regional Marketing teams to bring marketing strategy to life through compelling content. As a key writer and storyteller for the brand, this role translates complex product, technology, and brand messages into clear, engaging content across digital, print, and social channels.
The role supports long-term growth by building scalable content capability that communicates consistently across markets, platforms, and stakeholder groups. It owns content development and channel execution in a deeply technical building technology setting, and suits a hands-on writer with a strong understanding of digital marketing and SEO and the curiosity to learn our products, customers, and markets.
KEY RESPONSIBILITIES
- Digital Content
- Plan, write, and publish landing pages, web copy, blogs, digital marketing campaigns, email and newsletter content that support global and regional marketing campaigns
- Own SEO for the content you create, including keyword research, on-page optimization, metadata, and internal linking, to grow organic visibility and traffic
- Monitor digital performance using analytics tools and apply insights to continuously improve content and user experience
- Social Content
- Plan, write, and execute the regional social media content calendar across social channels
- Adapt key messages and campaigns into engaging posts, short-form video scripts, and visual content concepts for each audience
- Manage community engagement and use performance data to grow reach, engagement and followers
- Print Content
- Write case studies, brochures, flyers, and trade show and event materials, from first draft to final copy
- Partner with the product teams to translate technical information into clear, accurate, and customer-friendly content
- Ensure all materials are consistent with brand guidelines and manage production timelines with designers, agencies, and print vendors as required
- Outreach and Advocacy Content
- Identify and build relationships with industry influencers, trade media, associations, and thought leaders to extend brand reach and credibility
- Equip employees and sales teams with ready-to-share content, guidelines, and training to support consistent and effective advocacy
- Collaboration and Stakeholder Management
- Partner with Strategic Marketing, Offering Management, and Sales teams to align content with regional priorities
- Coordinate with agencies, freelancers, and vendors to deliver content on time and on budget
- Contribute to campaign planning and content governance
How success is measured:
- Website traffic and organic search rankings
- Social media engagement and follower growth
- Influencer and earned media reach and share of voice
- On-time delivery of the content calendar and campaign materials
WHAT WE’RE LOOKING FOR
- Degree in Marketing, Digital Marketing, Communications, Journalism, or a related field
- 5+ years of B2B content writing experience, with a portfolio demonstrating strong B2B writing across formats and channels
- Demonstrated multichannel storytelling skills, with the ability to adapt a single message for digital, print, social, and internal audiences
- Technical writing skills, with the ability to translate complex technical and product information into clear, accurate, and engaging content
- Strong knowledge of SEO, including keyword research, on-page optimization, content performance analytics, and search best practices
- Expert in the use of AI tools for content creation and optimization, with an understanding of how AI is changing search and content discovery
- Experience with content management systems (CMS), social media management tools, and web analytics platforms (e.g. Google Analytics)
- Ability to manage multiple projects at the same time in a fast-paced environment
- Proficiency in Microsoft Office Suite
- Project Management skillsets are a baseline expectation for the role
KEY TRAITS
- Excellent written and verbal communication skills, with strong attention to detail
- Creative thinker with a natural instinct for storytelling
- Ability to simplify complexity and make technical topics accessible to diverse audiences
- Strong relationship-building skills with internal and external stakeholders
- Ability to analyze data and derive actionable insights
- Collaborative, adaptable, and comfortable working to deadlines
WHY THIS ROLE MATTERS
Strong marketing communications make complex ideas clear, relevant, and memorable. This role helps Armstrong build awareness, strengthen engagement, and support growth by creating consistent, compelling content across digital, print, and social channels.