Plan, coordinate and develop activities for the Linear Technology Product Area Linear Components portfolio consisting of Ball, Roller, and Mini Rail Systems, Integrated Measuring Systems, Ball and Planetary Screw Assemblies, Bushings and Shafts, Tolerance Rings, and Ball Transfer Units. Serve as the primary source for long-term development of sales and marketing processes and plans for the product group.
Own the product portfolio revenue, margin, growth, and profitability
Develop and execute the product roadmap aligned with business strategy and customer needs.
Develop Go-To-Market strategies and portfolio optimization including lifecycle phase-outs
Support annual business planning, forecasting, and strategic growth initiatives
Define product positioning, value propositions, and market segmentation
Establish pricing strategies and manage product pricing throughout the lifecycle
Implement and maintain assortment management for each product
Develop sales enabling tools
Act as the technical expert for the Products. Perform the functions of the job in a teamwork environment.
Demonstrate a high-level knowledge of sales and engineering principles, in addition to a full understanding of the specific product lines.
Effectively utilize project management skills to maintain control of assigned tasks. High-level of understanding of product and quality requirements.
Must have excellent written and verbal communication skills. Public speaking skills preferred. Ability to observe and define trends and industry direction, acquires, and qualifies information.
Promote national sales of products through direct sales associates, regional sales distribution, and sales representatives.
Collaborate with LT Sales and Distribution Management to diagnose account needs and develop customer solutions that meet overall account and market strategy. Gather intelligence from the market to identify target accounts and with the assistance of Sales, develop specific account strategies.
Develop business plans for the product groups using BR core competencies and market knowledge. Establish appropriate goals, objectives, and prioritized milestones. Monitor product performance through KPIs and implement corrective actions where needed.
Conduct voice-of-customer research to identify market needs and future opportunities.
Research and provide feedback to other country units regarding new product development, marketing data, and product sales feasibility studies.
Prioritize product development initiatives in collaboration with Engineering and Operations.
Analyze market trends, competitive landscape, and emerging technologies to identify growth opportunities.
Provide Marketing feedback for product launches, press releases, trade shows and advertising campaigns.
Stay close to new product introduction activities from concept through commercialization.
Develop strategic plans and tactics to optimize market share.
Identify and maintain major "sales-against" strategy for the top competitors in each Product group. Develop training strategies for both the sales channel and customers.
Other duties as assigned.
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