Associate Director, CRM Product Owner

The Analytics & Performance Analytics (APEX) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

Purpose

The Associate Director, CRM Product Owner owns the roadmap, requirements, and releases for a defined AbbVie Field Tools product. As the US subject matter expert, this role supports field users and translates commercial needs into product solutions that enable the workforce and advance patient outcomes.

As an Associate Director, CRM Product Owner, you will take full ownership of a key platform or tool within AbbVie's Field Tools portfolio. You will be responsible for shaping product direction, managing delivery through agile ceremonies, and ensuring that field user needs are consistently heard and acted upon. You will work cross-functionally with IT, vendor partners, commercial stakeholders, and field teams to ensure your product is healthy, adopted, and continuously improving. Your work directly enables AbbVie's commercial teams to do their jobs more effectively — making this role both strategically important and deeply impactful.

Primary Responsibilities:

Product Ownership & Roadmap

• Serve as the primary product owner for an assigned CRM product, building and refining the product in close partnership with IT, vendor partners, and commercial stakeholders to deliver solutions aligned with AbbVie's business strategy.
• Own and manage the product roadmap for the designated functional area, overseeing enhancements and feature development within the CRM program build cycle and ensuring continuous alignment to AbbVie's business objectives.

Requirements & Stakeholder Voice

• Translate US commercial needs and vision into actionable deliverables — create detailed requirements and user stories, manage the product backlog, and drive prioritization decisions to ensure the most impactful features are built first.
• Represent the voice of field users throughout product development and enhancement discussions, ensuring that the needs of AbbVie's commercial workforce remain central to product decisions.
• Partner with field users, commercial leaders, and cross-functional stakeholders to surface pain points, gather requirements, and translate them into actionable product improvements that drive measurable value.

Tool Health & Technical Expertise

• Track and report on tool health, roadmap, potential adoption metrics, and issue trends; proactively identify systemic issues and escalate to the Director level with data-driven recommended actions.
• Maintain deep knowledge of the tool's data flows, configuration, and integration dependencies to support effective troubleshooting, enhancement scoping, and stakeholder communication.

Adoption & Team Collaboration

• Champion change management and product adoption efforts, equipping field teams with the knowledge, training, and support needed to successfully leverage tools in their day-to-day workflows.
• Contribute to the broader Field Tools team's culture of innovation, continuous improvement, and collaboration in support of AbbVie's commercial mission.