Creative Social Media Specialist
CXM Thailand
Scope of Work
The Creative Social Media Specialist is responsible for transforming information from Global and internal teams into localized, ready-to-publish Thai social media content. The role also coordinates closely with Graphic Design, Video, and Production teams to ensure that all content is accurate, brand-aligned, and successfully delivered across CXM Thailand’s social media channels.
Key Responsibilities
1. Social Media Management
- Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
- Develop weekly and monthly content calendars for CXM Thailand’s social media channels.
- Prepare captions, artwork, videos, links, and all relevant information prior to publishing.
- Schedule and publish content according to the approved content plan.
- Review published content for accuracy and make necessary updates or corrections when required.
2. Creative Content
- Develop content topics and creative ideas for CXM.
- Write captions, headlines, hooks, calls-to-action (CTAs), and copy for artwork.
- Develop concepts, storylines, and references for video content.
- Monitor social media trends and adapt relevant trends for the brand while maintaining CXM’s professional brand image.
3. Content Categories
Content may include, but is not limited to:
- Market Updates / Market News
- Trading Education / Beginner Content
- Seminars / Webinars / Events
- Lifestyle / Engagement Content
4. English–Thai Translation & Localization
- Translate documents and marketing materials from English into Thai.
- Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
- Localize content from Global / Regional CXM teams to ensure relevance and suitability for Thai audiences.
- Adapt headlines, captions, CTAs, and key messages into natural, clear, and engaging Thai.
- Verify numbers, dates, terms, conditions, and other important details against the original source material.
5. Graphic & Video Coordination
- Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen / Videographers.
- Source references and define the appropriate mood and tone for creative materials.
- Review artwork and video content before publication.
- Coordinate revisions with relevant teams until the content is ready for use.
- Perform basic graphic design or basic video editing when necessary.
6. Content Production Support
- Prepare scripts, talking points, shot lists, and content briefs.
- Coordinate with Coaches, Speakers, Sales teams, Partners, and Production teams.
- Support the production of Weekly Market Updates, Educational Clips, Promotional Videos, Partner Interviews, and Office Content.
7. Live & Webinar Support
- Prepare artwork, captions, and promotional content for Facebook Live sessions and Zoom Webinars.
- Prepare topics and relevant information for speakers.
- Coordinate preparations prior to Live sessions and Webinars.
- Develop pre-event and post-event content.
- Repurpose Live / Webinar content into short-form video clips and other social media content.
8. Promotion & Campaign Communication
- Simplify promotional information into clear and easy-to-understand communication for Thai customers.
- Prepare communication briefs for campaigns.
- Verify campaign periods, eligibility requirements, rewards, CTAs, and Terms & Conditions.
- Coordinate with the Marketing Lead, Sales team, and other relevant teams prior to publication.
9. Social Media Monitoring & Reporting
- Monitor Reach, Engagement, Video Views, and overall content performance.
- Prepare weekly and monthly content performance reports.
- Analyze which content formats and topics should be continued, optimized, or improved.
- Prepare a Weekly Social Performance Summary for the Marketing team.
10. Competitor & Trend Research
- Monitor competitors within the Forex / CFD / Trading industry.
- Analyze competitors’ content, promotions, campaigns, and creative approaches.
- Identify relevant trends and propose new content ideas for CXM Thailand.
- Prepare a Competitor / Trend Update at least once per week.
11. Brand & Content Accuracy
- Ensure that all content complies with CXM Brand Guidelines.
- Verify market information, promotional details, figures, and other key information before publication.
- Include appropriate Risk Warnings / Disclaimers where required.
- Avoid statements or claims that imply guaranteed profits or guaranteed returns.
- Do not publish promotions that have not yet been officially confirmed or approved.
- Maintain a clear distinction between educational content and investment advice.
Requirements
3-4 Years of relevant experience
Should be Thai Native