The Marketing Director, Portfolio Strategy, will lead long-term strategy and value creation for the U.S. GI Care portfolio. Reporting to the Vice President, U.S. GI Care, this leader will integrate portfolio planning, lifecycle management, innovation, pipeline assessment, and competitive strategy to guide investment decisions and drive future growth.
The Director will enable alignment across Marketing, Sales, Medical, Asset Strategy, Market Access, Finance, Pipeline Commercialization Strategy, Regulatory, Clinical Development, and Operations around clear portfolio choices, investment priorities, and execution plans.
Responsibilities
- Lead the GI Care portfolio strategy, long-range plan, and strategic roadmap.
- Identify and prioritize opportunities to maximize patient impact, growth, profitability, and competitive position.
- Lead lifecycle and innovation assessments across new indications, formulations, evidence generation, regulatory strategies, and product enhancements.
- Evaluate internal pipeline assets and external business development opportunities, including commercial due diligence.
- Lead competitive scenario planning and develop responses to emerging market risks and opportunities.
- Guide investment and resource allocation using market, clinical, operational, and financial insights.
- Serve as the commercial voice in portfolio governance and executive decision forums, influencing strategic choices and driving clear accountability and disciplined execution.
- Build commitment to portfolio priorities across internal teams, external partners, and senior stakeholders.
- Foster a collaborative, agile, accountable, and high-performance culture.
- Consistently model AbbVie’s Ways of Working.