This role is for one of Weekday’s clients
Salary range: Rs 3000000 - Rs 4000000 (ie INR 30 - 40 LPA)
Min Experience: 5+ years
Location: Hyderabad, Telangana, India
JobType: full-time
We are looking for a dynamic and strategic Head of Marketing to lead the brand and growth agenda through its next stage of expansion.
The role requires a blend of creative vision, analytical rigour, commercial understanding and team leadership. The Head of Marketing will play a central role in shaping how customers discover, experience and build a relationship with the brand across digital, retail and other customer touchpoints.
The mandate includes building a differentiated premium brand, driving customer acquisition and retention, increasing retail footfall, strengthening digital performance and creating marketing systems capable of supporting the brand's growth across new markets.
Requirements
Key Responsibilities
Lead the marketing strategy
Build and execute the annual marketing strategy across brand, digital, footfall and revenue growth, aligning closely with the company’s business objectives.
Translate business priorities into clear marketing plans, campaigns and measurable growth initiatives.
Develop a strong understanding of customer behaviour, market trends and competitive positioning to continuously refine the brand and marketing strategy.
Drive market expansion
Support the brand's expansion into new cities and markets by identifying attractive customer segments, geographies and growth opportunities.
Use market and customer insights to develop relevant positioning and go-to-market strategies for new locations.
Build marketing models that can be effectively replicated as the retail and franchise network expands.
Build the brand
Shape and evolve the brand's premium brand identity, ensuring clear differentiation in the competitive jewellery and luxury retail landscape.
Translate the company’s heritage, craftsmanship and product strengths into a compelling and distinctive customer proposition.
Ensure consistency across every brand and customer touchpoint—from advertising and digital platforms to stores, events and customer communication.
Lead campaigns and customer acquisition
Oversee full-funnel marketing campaigns across ATL, BTL and TTL channels, including festive, seasonal, bridal and product launch campaigns.
Build integrated campaigns that strengthen brand awareness while delivering measurable outcomes across footfall, leads, customer acquisition and revenue.
Identify and scale the most effective channels for acquiring high-quality customers.
Lead digital and performance marketing
Head all digital and performance marketing efforts across SEO, SEM, social media, influencer partnerships, email and WhatsApp.
Build a strong digital presence that reflects the brand's premium positioning while delivering measurable customer and revenue outcomes.
Work closely with internal teams and external partners to continuously improve campaign performance, customer acquisition costs, conversion and return on marketing investment.
Strengthen the retail experience
Build and execute in-store marketing programmes and experiential strategies that enhance customer engagement and drive retail footfall.
Work closely with retail, sales and creative teams to ensure campaigns translate effectively from communication into the in-store customer experience.
Develop innovative activations, private events and other initiatives that deepen customer engagement with the brand.
Build customer retention and loyalty
Leverage CRM and customer data to create increasingly personalised customer journeys, loyalty initiatives and repeat-purchase strategies.
Develop effective communication and engagement programmes across the customer lifecycle.
Work closely with sales and retail teams to improve follow-up, retention, referrals and long-term customer relationships.
Build visibility and strategic partnerships
Lead PR, events, brand collaborations and strategic partnerships that enhance the brand's visibility, prestige and association with luxury experiences.
Identify relevant partners, platforms and opportunities that can strengthen the brand and expand its reach among target customers.
Build a strong and consistent external narrative around the brand, its heritage, design philosophy and position in the evolving jewellery market.
Build a high-performing marketing organisation
Recruit, manage and mentor a high-performing marketing team across relevant functions.
Build effective relationships between internal teams and external agencies, partners and specialists to ensure seamless execution.
Foster a culture of creativity, accountability, speed, collaboration and data-driven decision-making.
Own performance and marketing effectiveness
Own the marketing budget and ensure disciplined allocation of resources across brand-building and performance-led initiatives.
Establish clear performance dashboards tracking brand health, campaign ROI, customer acquisition, footfall, engagement and other key marketing metrics.
Use data and analytics to continuously improve decision-making, optimise marketing investments and demonstrate the commercial impact of marketing.
The Ideal Candidate
What Success Looks Like
Good-to-have skills
marketing
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