Purpose Statement:
The Media Manager, Oncology position partners with our Oncology brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agency of record, you will develop and execute strategic media plans for a set of brands/indications. You should have experience in uses of traditional and digital media channels, as you’re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications, identifying target audience and ideal channels to reach our targets. Duties include working with our media agency to identify and recommend media outlets that fit the target audience and key segments, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process. You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams. Experience in Hematology Oncology is preferred; Multiple Myeloma experience a plus.
Responsibilities:
- Media Strategies and Planning.
- Ensures all media strategies ladder up to and deliver on the brand business goals and objectives.
- Ensures media strategies are strong and push brands towards results.
- Ensure each plan has innovation, test & learn components.
- Push the envelope for ways to bring creativity and innovation to the media plans.
- Works with the media agency to translate media strategies into tactics.
- Media Buying and Buy Stewardship.
- Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications.
- Manages and implement approved media plan ensuring flawless execution and all deadlines are met.
- Review vendor consideration set with the agencies.
- Brand/Agency Management.
- Develop and maintain effective day-to-day relationships with Marketing teams and our agency of record.
- Thorough understanding of brands’/indications' business and important facets.
- Coach, mentor, motivate agency personnel.
- Review all brand sharing documents and ensure accuracy.
- Media Administration.
- Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts.
- Ensure all Media budgets are met and constantly monitored.
- Ensures all monthly/quarterly reporting is received and shared internally in a timely fashion.
- Participating in media agency feedback surveys as well as performance review meetings.
- Industry Knowledge.
- Thorough understanding of the changing Hematology-Oncology landscape, paid media industry trends, audience trends, promotional resources, and the competitive landscape.
- Attend industry trade shows to keep current on marketplace knowledge.
- Competitive Tracking and Analysis.
- Tracking/monitoring media activity, including competitive analysis.
- Disseminate competitive reporting to brand teams and data analytics groups.
- Collaborate with Public Affairs and other advocacy groups.