The Director of Sales leads the hotel’s day-to-day sales operations across all market segments. The role focuses on driving revenue growth, developing profitable business opportunities, managing key Leisure accounts, and ensuring the Sales team consistently achieves its financial and operational objectives.
Key Responsibilities
- Supervise the daily activities of the Sales team across all assigned market segments.
- The Director of Sales needs to implement departmental standards, strategies, quality guidelines established by Ibis Styles Johor Iskandar Puteri.
- Lead the department’s financial, administrative, and operational activities.
- Assist in preparing sales reports, annual business plans, revenue forecasts, and departmental expense budgets.
- Manage and develop top-producing accounts within the Leisure segment, ensuring agreed revenue targets are achieved.
- Identify and secure new business opportunities while developing existing accounts into profitable, long-term partnerships.
- Develop, implement, monitor, and evaluate sales strategies designed to achieve and exceed forecasted Rooms and Food & Beverage revenue.
- Conduct regular sales calls, account reviews, market analysis, and competitor assessments to identify new opportunities.
- Train, coach, motivate, and develop Sales team members to improve performance and support career growth.
- Maintain strong working relationships with clients, business partners, hotel departments, and regional sales teams.
- Ensure all sales activities and documentation comply with company policies, procedures, and relevant operational standards.
- Maintain a thorough understanding of the hotel’s emergency procedures and remain prepared to respond appropriately when required.
- Participate in task-force assignments and provide Sales support for new hotel openings when requested.