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Position Summary
Sr. Manager, Product Commercialization is responsible for supporting execution of commercialization initiatives for new and enhanced payor-focused products and capabilities. The individual contributor role partners across product, marketing, sales enablement, sales, account management, implementation, and analytics teams to translate commercialization strategy into coordinated launch plans, clear market-facing requirements, seller and buyer support, and measurable adoption activities. The role is accountable for driving progress across a defined scope of work, helping ensure products are clearly positioned, supported by credible evidence, ready for market introduction, and actively managed through adoption, renewal, and expansion.
**The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location
Key Responsibilities
Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
Partner with product owners and commercialization leadership to translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities.
Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions across assigned products or initiatives.
Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing while accountable partner teams develop and deliver materials and training.
Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements for market-facing use.
Help translate product analytics into clear, accurate, and audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.
Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets in partnership with accountable teams.
Identify opportunities to improve how products are positioned, introduced, represented across the portfolio, implemented, measured, renewed, and expanded.
Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross-functional execution.
Required Qualifications
7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or completion of General Management Development Program (GMDP) or any Leadership Development Program with related experience
Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements.
Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions, product positioning, launch decisions, and client-facing narratives.
Strong written and verbal communication skills, including experience developing or coordinating market-facing presentations, seller resources, FAQs, proof summaries, or related materials.
Strong project management, prioritization, organizational, and stakeholder coordination skills.
Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.
Strong judgment and attention to detail, including the ability to distinguish proven claims from directional evidence and unsupported assumptions.
Ability to synthesize product, market, customer, and performance information into clear recommendations and practical next steps.
The strongest candidates for this role will bring:
A practical, execution-oriented commercialization mindset.
Strong commercial instincts paired with customer-centered and evidence-based thinking.
The ability to connect product capabilities to buyer needs, seller actions, implementation requirements, and measurable adoption.
Comfort working with analytics partners to turn product measures and outcome evidence into credible proof and clear value stories.
Strong coordination and follow-through across multiple teams, launches, and dependencies.
Good judgment in turning strategic direction into organized action while maintaining clear accountability boundaries.
Clear communication, strong attention to detail, and comfort simplifying complex offerings.
Comfort operating independently and influencing partners without direct authority.
A strong appreciation for how positioning, proof, launch readiness, implementation, and ongoing measurement shape product adoption and growth.
What Success Looks Like
Commercialization initiatives are well organized and supported by strong coordination across product, marketing, sales enablement, sales, account management, implementation, analytics, and operational teams.
Assigned products have clearer positioning, target audiences, buyer value stories, proof requirements, launch plans, and adoption pathways.
Market-facing claims and value narratives are supported by credible analytics, explicit baselines, appropriate evidence levels, and clearly understood limitations.
Marketing and Sales Enablement partners have greater clarity on priorities, strategic direction, required deliverables, evidence, timelines, and dependencies.
Launch readiness is more disciplined, timely, and aligned across market, operational, experience, analytics, reporting, and enablement requirements.
Launch and adoption performance is visible through actionable measures that support optimization, renewal, retention, expansion, and portfolio decisions.
Buyer, seller, payor, and field feedback is consistently captured and translated into product, positioning, proof, and adoption improvements.
The role is seen as a reliable driver of commercialization progress, execution quality, evidence-based value storytelling, and cross-functional alignment.
Education
bachelor’s degree preferred/specialized training/relevant professional qualification.
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
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