Domino’s Pizza is seeking a skilled and experienced associate personalization manager to advance Domino’s personalization strategy and create dynamic, personalized experiences across all digital ordering and marketing channels. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.
Main Responsibilities
(40%) Develop and Lead Initiatives for Personalization
- Work with Manger, Personalization and Customer Lifecycle to define and execute roadmap for personalization in partnership with Data Sciences, Data Management, Journey Management, and eComm teams
- Work with Manager, Personalization and Customer Lifecycle to identify and prioritize opportunities for dynamic personalized experiences on eComm, Mobile App, Digital Media, eMail, SMS, and push notification channels
- Partner with data sciences to establish foundational models and propensity scores that inform broader marketing strategies and activations.
- Collaborate and gather information to assist in creating presentations to Marketing Leadership Team and other advisory boards regarding program performance or other key updates.
- Manage each dynamic model’s impacts in consideration of other models and marketing efforts being deployed at Domino’s, especially in consideration of offers and pricing.
- Leverage customer LTV predictions to advance marketing strategies and drive business impact
(60%) Project Management and Activation of Dynamic Personalization features across Channels
- Work with cross-functional group including Data Sciences, Data Management, IT, Marketing, Legal, etc. to develop full project plans tied to dynamic personalization features on eComm and marketing channels
- Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
- Define and monitor key performance metrics related to personalization projects ultimately resulting in annual customer sales impact
- Ensure personalization projects are within appropriate guardrails for dynamic offer and pricing strategies to drive value for consumer while maximizing total annual margin for Franchisees