Reporting to the Associate Director of Marketing & Communications, the E-commerce manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.
Working hand in hand with the Director of Sales & Marketing and Director of Revenue to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.
Key Responsibilities:
Strategic planning
Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
Website Management
Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
Ensure the websites is optimized for SEO and user experience.
Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
OTAs
Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
Coordinate OTA strategy together with the Director of Revenue.
Optimize listings and manage content on all third-party websites.
Monitor and analyze performance metrics to enhance visibility and conversions.
Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Digital Marketing
Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
Manage hotel’s online reputation to identify areas for improvement in guest experience.
Work with the guest relations team to address any online guest complaints or issues promptly.
Social Media Management
Execute social media strategies together with a marketing team to enhance brand awareness and engagement.
Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok.
Monitor social media channels coverage and performance.
Data Analysis and Reporting
Analyze data from various digital platforms to track performance and identify opportunities for improvement.
Measure and report the performance of all digital marketing campaigns and assess against goals.
Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Digital Marketing Manager

About the role