The Assistant Director of Sales supports the development and execution of the property's sales strategy to drive revenue, strengthen market positioning, and achieve business objectives for Our Habitas Ras Abrouq.
Working closely with the Director of Sales and other commercial leaders, the role is responsible for developing key accounts, identifying new business opportunities, strengthening relationships across priority market segments, and supporting the overall commercial performance of the property.
As a senior member of the Sales team, the Assistant Director of Sales will also provide leadership and guidance to the team, ensuring a proactive, relationship-driven approach that reflects the distinctive positioning and values of Our Habitas.
DUTIES & RESPONSIBILITIES
Sales Strategy & Business Development
- Support the Director of Sales & Marketing in developing and implementing the annual sales and commercial strategy.
- Drive revenue across key market segments, including Government, GCC, Corporate, Leisure, Groups, Events, Embassies, VIP and luxury travel markets.
- Identify and develop new business opportunities within Qatar, the GCC, and key international feeder markets.
- Manage and grow a portfolio of key accounts while maintaining strong relationships with existing partners.
- Conduct regular sales calls, client meetings, presentations, site inspections, and familiarization visits.
- Develop account plans and action strategies for key clients and market segments.
- Represent the property at trade shows, roadshows, networking events, sales missions, and industry events as required.
- Monitor market trends, competitor activity, and emerging business opportunities and provide recommendations to leadership.
Revenue & Commercial Performance
- Achieve assigned individual and departmental revenue targets.
- Work closely with Revenue, Reservations, Marketing, and Operations to maximize occupancy, ADR, total revenue, and profitability.
- Participate in regular revenue and commercial strategy meetings.
- Analyze sales performance, account production, market segmentation, and business trends.
- Ensure sales activities are focused on business opportunities that support the property's positioning and commercial objectives.
- Assist in the preparation of the annual sales budget, business plan, forecasts, and departmental action plans.
- Monitor production against targets and implement corrective actions where necessary.
Account & Relationship Management
- Build and maintain strong relationships with key corporate accounts, government entities, embassies, travel agencies, DMCs, tour operators, luxury travel advisors, and other business partners.
- Develop a strong understanding of client needs and identify opportunities to increase business and strengthen long-term partnerships.
- Ensure timely and professional follow-up on sales leads, proposals, contracts, and client requests.
- Maintain accurate account profiles, sales activities, and business opportunities within the property's sales systems.
- Work closely with operational teams to ensure commitments made to clients are delivered and guest expectations are exceeded.
Leadership & Team Development
- Support the Director of Sales & Marketing in leading, motivating, and developing the Sales team.
- Provide coaching, guidance, and support to Sales Managers and Executives to achieve individual and departmental goals.
- Assist in setting sales targets and monitoring team performance and productivity.
- Promote a collaborative, accountable, and performance-driven culture within the department.
- Support the recruitment, onboarding, training, and development of Sales team members.
- Act as a role model by demonstrating professionalism, integrity, and the values of Our Habitas.
- Assume additional departmental responsibilities in the absence of the Director of Sales & Marketing, when required.
Market Intelligence & Reporting
- Maintain strong knowledge of Qatar's hospitality landscape, competitor activity, new developments, and market trends.
- Conduct regular competitor analysis and share relevant market intelligence with the commercial leadership team.
- Prepare sales reports, production analyses, account reviews, and business updates.
- Identify underperforming segments or accounts and recommend strategies to improve performance.
- Maintain an active sales pipeline and ensure opportunities are effectively tracked and converted.
Collaboration & Guest Experience
- Work closely with Marketing to support campaigns, partnerships, activations, and initiatives that generate awareness and demand.
- Collaborate with Revenue and Reservations to ensure sales strategies are aligned with pricing, inventory, and revenue objectives.
- Partner with Operations and Food & Beverage teams to develop compelling packages and experiences.
- Ensure that the unique experiences, sustainability initiatives, and brand story of Our Habitas Ras Abrouq are effectively communicated to clients and partners.
- Maintain a guest-centric approach and support personalized experiences for key accounts, VIPs, and business partners.