Main responsibility

Implement holistic PT Strategic initiatives in the hub across CSOs in close cooperation with all HUB marketing functions and Sales.
Contribute to the steering of commercial targets (TGS, margin, etc.).
Optimize product mix (standard range, promotions) across the countries of the hub.
Manage PROMO strategy and execute PROMO initiatives (Price or Bundle Pack) as part of the user journey.
Execute and coordinate offline trade activities across the hub/CSOs, ensuring effective POS implementation, availability, quality and compliance.
Drive effective offline activation, retail execution and sales impact across the hub.
Contribute to the Hub Business Plan Development.
Manage competitiveness (market analysis, price mirrors, measure development and performance tracking).

Key activities

Responsible for development of Hub Sales Play.
Responsible for KA support and development of growth initiatives.
Steering of action plan execution across countries of the hub.
Steering of performance across CSOs of the hub.
Steering of execution of strategic initiatives across CSOs of the hub.
Support regional POS planning and volume forecasting.
Execute local print, promotional assets and retail/user events (e.g. PRO Tour), including agency and budget coordination.
Lead cross-functional collaboration, stakeholder coordination, reporting and execution topics related to offline marketing.

ASEAN Trade Marketing Manager