Trade Marketing Manager - Malaysia

Main Responsibility:

• Implement a holistic PT Strategic initiatives in the country toward retail partners in close cooperation with all HUB marketing functions and Sale.

• Contribute to the steering of commercial targets (FC, TGS, margin, etc)

• Optimization of product mix (standard, campaigns, promotion) within the country.

• Manage PROMO share and execute PROMO strategy (Price or Bundle Pack) and integrate it holistically in the user journey.

Key Activities:

• Gains and provides user & market insights to the BO, SA and MK organization.
• Lead and execute activities for the trade marketing touchpoints: POS, instore communication, print, events, e-dealer.
• Lauch management MPE proofread, local SAP Master Data maintenance/pricing, steering new product presentation.
• Demand, volume, consolidation and contribution to S&OP sessions.
• Responsible for the brand protection.