We have a 6-month project role for a Project Manager on our team. As a Project Manager, you lead the execution of customer‑facing initiatives that drive traffic, engagement, and loyalty across stores and digital channels. You own the end‑to‑end delivery of local activations—such as store openings, collaborations, loyalty events, and key city initiatives—ensuring each is supported by the right in‑store execution, paid media, and owned communications.
This role goes beyond project coordination, with accountability for activation outcomes, localized media and CRM execution, agency management, and cross‑functional collaboration.
This on‑site role reports into the Marketing Manager and is based at the New York Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
- Lead end‑to‑end execution of local customer activations, including store openings, re‑openings, closures, collaborations, and loyalty initiatives
- Manage activation timelines, scopes, and execution quality from briefing through post‑launch review
- Lead key city planning and localized mall media initiatives
- Execute geo-targeted paid media and owned communications (email, SMS, push) as part of broader activation plans
- Partner with Paid Media and Owned Media teams to ensure strong local visibility and alignment
- Support activation of local loyalty initiatives, events, and partnerships in line with global guidelines
- Coordinate with Visual, Merchandising, Store Operations, Media, Commercial, and Customer Service teams
- Brief and manage external agencies, vendors, and partners, including influencers when needed
- Act as point of contact for stores and Customer Service on activation‑related needs
- Manage activation budgets, invoices, and financial accountability
- Track and report on activation performance related to traffic, engagement, and commercial impact