• Based on application-product expertise and technical excellence the power semiconductor product manager (PRM) provides in-depth support for ME-PM product portfolio with focusing on products including chips, discretes and power modules in non-auto applications, incl. energy storage system (ESS), NEV charging and Photovoltaic applications, etc:
o Develop in depth technical understanding of our products and datasheet parameters
o Contributes to building up a future proof product portfolio by capturing key industrial application requirements and trends, focusing on ESS, charging and photovoltaic
o Provide customers’ input into technology capability roadmap
• The PRM supports design-in activities and collects customers’ demands of above mentioned power semiconductor products (at defined customers, market segments, especially non-automotive applications, with sales colleagues and distribution partners, etc):
o Market study and investigate opportunity in related non-automotive applications fit for above mentioned power semiconductor products
o Visit customers and lead new products and applications pre-selling and design-in at customers side with business development spirit and technical support
o Transfer ME-PM SiC products advantages to customers’ application benefit
• The PRM supports power semiconductor related cooperation and partnership topics in China:
o Supports partners’ evaluation and analysis
• Industrial application market intelligence, competitors analysis and market trend observation and lead new application business field analysis
• Other PRM work, e.g. high level meeting material preparation, definition of promotion contents