As Public Relations Manager, you will develop and execute the hotel’s Public Relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.
You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it.
Public Relations Strategy & Planning
Establish and manage a yearly (or half-yearly) PR action plan and budget
Drive proactive PR initiatives to maximize brand exposure
Align property-level PR with corporate direction and brand standards
Media Relations
Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives
Draft and approve press releases, media pitches and PR materials
Organize press conferences, interviews and media appearances
Host press cocktails and press lunches at the hotel
Monitor media coverage and track PR campaign performance
Events & Brand Activation
Lead preparation, organization and follow-up of PR events
Represent the hotel at conferences, exhibitions and industry events
Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives
Crisis Communication
Develop crisis communication strategies
Respond effectively and professionally to reputational risks
Internal Public Relations
Keep hotel staff informed of relevant company and brand updates
Support internal communications and contribute to corporate publications
Collaborate with other Accor properties for cross-marketing initiatives
Corporate Alignment
Work closely with Corporate Public Relations on group initiatives
Participate in annual PR workshops
Maintain strong knowledge of brand positioning and group standards