Manage all activity within the marketing and public relations department, ensuring all brand standards are followed.
Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed.
Develop the hotel’s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
This includes but is not limited to the following:
Hotel photography
Creative direction for advertisements
PR pitch calendars and tactical activities
Development and dissemination of media releases/minimum 2 per month
Guest and sales collateral pieces
Build brand partnerships and generate consumer event activations at the property level.
Plan and execute 6 - 8 media events per year, ranging from restaurant launches, packages, media familiarization trips, etc….
Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail.
Develop promotional materials, which including printed collaterals
Liaise with the regional and corporate office on projects to support FRHI initiatives.
Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate.
Manage PR and marketing agency resources for ad hoc projects and campaigns.
Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
Work with digital marketing to develop compelling consumer and media content.
Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.