The Assistant Director / Senior Manager for Digital Strategy & Performance is primarily responsible Raffles Hotel Singapore’s digital strategy, e-commerce and performance marketing, providing data-led counsel and oversight to maximise digital campaign effectiveness, customer acquisition and commercial performance, including brand.com, RHS microsites, Luxury Consortias, Online Travel Agents (OTA) and Global Distribution System (GDS). The role also encompasses the strategic management of all hotel websites, social media channels as well as drive paid and organic digital campaigns.
Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.
Primary Responsibilities
Drives E-Commerce And Digital Strategies Across Multi Platforms
- Drives the hotel’s digital and e-commerce strategy, with an eye on performance.
- Manages performance agencies to maximise performance for digital campaigns through effective data analytics while ensuring the timely production of digital assets.
- Supports corporate and brand on digital marketing initiatives while delivering on objectives through harnessing the expertise of the Marketing Communications team.
- Supports hotel’s e-commerce objectives with cross marketing opportunities, leveraging on hotel and brand channels and databases.
Management Of Websites And Microsites
- Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
- Provides counsel for content on digital channels including hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
- Ensures SEO and SEM synergies across all websites.
- Drive e-commerce through data analytics and strategies.
Develop Marketing Plans For Luxury Consortias And Otas
- Works hand in hand with Revenue Management on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.
Drives Social Media Awareness
- Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
- Provide counsel to the larger Marketing Communications team on the management of social media agencies and content to ensure optimisation of engagement.
Other Responsibilities
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.