WHAT YOU’LL DO
As an Assistant Store Manager, you work closely with your Store Manager to oversee the entire customer experience, ensuring high visual and commercial standards that align with global strategies and your store’s local context. Acting in line with our values, you’ll drive both your success and the company’s success.
You will:
Lead your store team to deliver an outstanding customer experience while promoting and selling our products.
Stay informed about your store’s strengths, opportunities, and competitors, with a strong understanding of the local market and customer needs.
Analyse sales performance, set goals, and create plans to optimize results, profits, and stock levels.
Manage scheduling and store maintenance efficiently, aligning with sales budgets and commercial priorities.
Recruit, onboard, and develop your team while fostering an inclusive and collaborative culture that promotes growth and innovation.
Stay updated on fashion trends, customer preferences, and competitors to maintain a competitive edge.
Represent yourself and the brand positively during all customer interactions.
WHO YOU’LL WORK WITH
Our stores are the heart of our company, where customers experience our brand firsthand. As part of the dynamic Store Team, every role—from Sales Advisors, Department Managers, Store Managers and Visual Merchandisers to Assistant Store Managers, Cash Office Responsible, and Delivery Responsible in larger stores—contributes to creating an inspiring and welcoming environment. You’ll also connect with the wider Area Team, collaborating across stores to share insights and drive success together. Alongside your team, you'll play a vital role in helping customers feel confident and express their individuality with the latest trends and timeless styles. By building meaningful connections with customers in our stores, we make fashion accessible and sustainable for all.