LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you,join us!
THE ROLE
The Senior Manager of Partnership Strategy will be responsible for developing and executing strategic partnership process that drive significant revenue growth for key clients of Legends Global Partnerships in the NFL and U.S. Professional Sports. This individual will oversee strategic planning and go-to-market efforts, and play a critical role in securing transformational, multi-year corporate partnerships on behalf of these clients.
This individual will support business intelligence, category research, creative asset ideation, and the development of sales materials—including custom pitch presentations and research briefs—with the goal of securing large-scale, multi-year partnerships with brands seeking to maximize their engagement with high-profile sports and entertainment platforms.
This position will collaborate closely with senior executives, sales leadership, marketing, analytics, and other cross-functional stakeholders to develop industry-leading partnership programs that align with organizational objectives and client business goals.
The position reports to the Senior Director of Global Partnerships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership
Lead the development of comprehensive go-to-market partnership sales strategies designed to maximize revenue across all partnership categories and major assets.
Collaborate with sales leadership to identify, prioritize, and cultivate high-value partnership opportunities capable of generating substantial, long-term revenue.
Serve as a strategic leader throughout complex partnership sales cycles, developing tailored solutions that align with prospective partners' marketing, business, and brand objectives
Drive the creation of innovative, integrated partnership platforms that leverage physical, digital, experiential, content, hospitality, and emerging media assets.
Develop and communicate compelling go-to-market narratives supported by data, insights, and market intelligence.
Coordinate and executeclient and prospect pitch meetings, event hosting, gifting and other engagements
Business Intelligence & Market Strategy
Lead industry, category, competitive, and consumer research initiatives to identify market opportunities, business trends, and partnership growth strategies.
Provide executive-level insights and recommendations regarding sponsorship trends, valuation opportunities, category developments, and emerging partnership models.
Partner with Legends Insights and analytics teams to establish data-driven partnership strategies and measurable value propositions.
Maintain a deep understanding of the evolving sports, entertainment, media, and marketing landscape.
Sales Enablement & Materials Development
Oversee the development of best-in-class sales materials, executive presentations, proposals, and partnership narratives.
Ensure strategic consistency and quality across all proposal development efforts.
Participate in and lead high-stakes client meetings, pitches, workshops, and negotiations alongside sales leadership.
Serve as a subject matter expert during partnership discussions with senior client stakeholders and executive decision-makers.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Proven track record in successfully working with and navigating internal and external stakeholders in a sports, entertainment, or business-related environment
Creativity to develop strategic and purpose-driven solutions
Experience creating sales pitches, decks, or similar materials
Professionalism and strong interpersonal skills with the ability to effectively communicate and collaborate with sales executives, clients and senior leadership
Excellent presentation, communication, time management and interpersonal skills
Capacity to work in partnership with the sales team to meet challenging sales objectives in a high profile, competitive marketplace
Self-starter with ability to network and create relationships while working efficiently in a fast-paced sales environment
Self-motivated with entrepreneurial spirit and attention to detail
Skilled across macOS, Microsoft Office, CRM platforms, and various creative and web-based software
Ability to develop strong peer-level relationships and work in a team environment and contribute to the general success of Legends across all facets, including positively representing Legends among all potential and existing clients