The Oncology Market Access Marketing Associate Director, DECNUPAZ Associate Director, leads payer-strategy activities that help ensure seamless patient access to the brand. This role integrates market access insights into cross-functional and financial strategic decisions while building the evidence, partnerships, and operational readiness required for effective launch execution and sustained brand performance.
Key Responsibilities
Core/Primary Responsibilities: Access Monitoring, Launch Execution, and Strategic Decision-Making
- Monitor the payer policy landscape and produce regular policy updates and communications in partnership with market access analytics teams.
- Track account activation and launch-readiness metrics; synthesize field insights; and provide regular reporting to commercial leadership and executive business reviews.
- Represent Market Access in cross-functional brand governance forums, including brand team meetings, annual strategy and planning, long-range planning, and latest best estimate forecasting, to ensure access realities inform strategic and financial decisions.
- Lead a recurring cross-functional access forum to proactively identify, prioritize, and resolve access challenges and opportunities.
- Support the development and finalization of channel-specific strategies, including community oncology and group purchasing organization (GPO) strategies, in partnership with brand and market access leadership.
Secondary Responsibilities: Building the Evidence and Execution Foundation for Future Planning Cycles
- Partner with cross-functional stakeholders to plan and execute advisory boards that generate insights for future brand and market access strategy.
- Manage budget stewardship and vendor or agency processes, including scope-of-work submissions and optimization of available funds.
- Partner with market access analytics and research teams to build evidence bases, including market research, that support future tactical execution.
Additional Responsibilities: Informing Future Strategic Engagement
- Support research and evaluation of conference and congress engagement opportunities to inform future brand presence and stakeholder-engagement strategy.
Scope & Remit
The Payer Strategy Associate Director serves as a strategic Market Access representative across the brand and enterprise. The role influences cross-functional and financial decisions by translating payer, channel, and access realities into actionable recommendations, priorities, and operating plans.
- Collaborates across Market Access, Brand, Finance, Trade, Medical, and external vendors and agencies, representing the market access point of view in decision-making forums.
- Owns defined operational cadences, including weekly, bi-weekly, and monthly reporting, governance meetings, and cross-functional access forums.