The Patient Services Strategy Franchise Director, BOTOX Therapeutic is a senior leadership role accountable for shaping and executing AbbVie's patient support strategies across all BOTOX Therapeutic indications. This leader ensures that when patients and HCPs select BOTOX as their preferred therapy, they are able to start and stay on therapy. The role demands a strategic, results-driven leader who thrives in a complex, matrixed environment, operates with a high degree of initiative and accountability, and builds influential partnerships across the BOTOX Brand team and broader cross-functional organization. This position also leads the annual financial and long-range planning process for patient support programs in close alignment with Brand and Business Unit leadership.
Responsibilities:
- Owns end-to-end development and execution of patient support programs for the BOTOX Therapeutic franchise — from strategy design through care model performance — defining clear KPIs and holding the organization accountable to results.
- Leads the integrated Patient Services team in U.S. strategy development and tactical execution; chairs care model team meetings to rigorously assess program effectiveness, surface improvement opportunities, and drive better patient outcomes.
- Accountable for removing barriers to therapy initiation — ensuring that every patient who’s prescriber has chosen BOTOX Therapeutic has the access, support, and follow-through needed to start and stay on treatment. Oversees AbbVie investment and resource allocation to optimize patient access and adherence.
- Partners closely and proactively with the BOTOX Brand team and sits on the Integrated Brand Team (IBT) to align patient support programs with brand strategic imperatives; designs and continuously optimizes fit-for-purpose program ecosystems that advance both patient and commercial objectives.
- Serves as the primary integrator between Patient Services teams and brand partners, ensuring programs are designed around real patient and provider needs — and that brand strategy is fully reflected in care model execution.
- Provides strategic direction and marketing material to the Field Reimbursement Managers, who are responsible for field access and reimbursement support.
- Drives a culture of accountability and performance across functions; proactively identifies gaps, takes initiative to course-correct, and delivers regular, data-informed updates to senior leadership on program performance.
- Continuously monitors brand priorities, market economics, future needs, and franchise and patient trends to ensure strategies remain current, competitive, and aligned with business needs.
- Leads the development and ongoing refinement of the patient care model and supporting resources, ensuring optimal patient outcomes and measurable care model performance for the BOTOX Therapeutic franchise.
- Ensures rigorous financial planning, resourcing, and prioritization of franchise initiatives; maintains strong budgetary discipline and fiscal accountability throughout the program lifecycle.
- Takes ownership of escalation and decision-making for delivery risks, resource conflicts, or cross-functional misalignment — acting decisively as the accountable leader for franchise performance.
- Demonstrates executive presence and sophisticated stakeholder leadership; builds trusted relationships at all levels of the organization and earns influence through expertise, credibility, and results.