We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong oncology commercial expertise, a deep understanding of the evolving solid tumor landscape, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients.
- Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.
- Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).
- Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
- Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
- Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.
- Maintain and develop credibility and reputation among key opinion leaders and HCPs.
- Develop, implement and update product trainings to sales force on an ongoing basis.