Position Summary
The Director, Brand Excellence Marketing Training is responsible for designing and executing world-class marketing training, equipping our marketers for the future of healthcare marketing. This leader will drive the transformation of marketer capabilities, ways of working, and organizational effectiveness by advancing modern marketing practices, accelerating AI adoption, and developing the critical skills needed to succeed in an increasingly digital, data-driven, and customer-centric environment.
Leading a team of marketing capability professionals, this role will create and implement a comprehensive capability-building strategy that strengthens marketing excellence across all levels of the organization. The Director will partner closely with Commercial leadership, Brand teams, Medical and Health Impact, Business Technology Solutions, Digital Lab+, Analytics & Performance Excellence, Learning & Development, and international stakeholders to ensure AbbVie marketers have the knowledge, tools, and support necessary to maximize performance and business impact.
This role combines strategic vision, organizational leadership, change management expertise, and deep marketing knowledge to accelerate the evolution of AbbVie’s marketing organization and ensure workforce readiness for the next generation of marketing capabilities.
Key Responsibilities
Enterprise Marketing Competency Strategy
Develop and execute AbbVie’s long-term marketing competencies.
Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.
Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.
Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.
Guide organizational readiness associated with evolving marketing operating models and new ways of working.
Serve as a senior advisor to Commercial leadership on marketing competency development.
AI & Future Ways of Working
Lead the integration of AI into marketing competency development programs.
Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.
Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization.
Marketing Excellence & Learning Leadership
Lead the design, execution, and continual evolution of AbbVie’s marketing training curriculum.
Oversee onboarding, foundational marketing training, and advanced competency development programs.
Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.
Create differentiated learning journeys for marketers at varying stages of career progression.
Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.
Organizational Transformation & Change Leadership
Influence adoption of new marketing frameworks, tools, technologies, and operating models.
Partner with senior leaders to identify organizational barriers to competency growth and develop solutions that accelerate transformation.
Develop communication strategies that support sustained behavior change and adoption.
Team Leadership
Lead, coach, and develop a high-performing team responsible for marketing training and development.
Build marketing training team through mentoring, succession planning, and talent development.
Establish clear objectives, performance expectations, and career pathways for team members.
Manage resource allocation and prioritization across multiple initiatives.
Create an inclusive and collaborative team environment focused on growth and innovation.
Cross-Functional Collaboration & Influence
Build trusted partnerships with Commercial leaders, Brand teams, MHI, Regulatory, Legal, OEC, BTS, APEX, Digital Lab, and Learning & Development stakeholders.
Influence senior leaders across therapeutic areas and business units without direct authority.
Collaborate with international partners to identify, adapt, and scale best-in-class approaches.
Leverage internal and external expertise to bring innovative solutions to AbbVie.