The Opportunity:
We are seeking a strategic and hands-on design leader to define and deliver the future of Booz Allen's digital experiences. This role combines digital experience strategy, strong visual and interface design, and UX fundamentals with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation.
The Digital Experience Design Senior Manager will set the vision for modern, engaging digital experiences, with a primary focus on the website and its role across broader marketing and sales journeys. This individual will lead a multidisciplinary design team, establish experience standards and design systems, and partner with brand and creative teams to translate content and creative assets into compelling, intuitive digital experiences.
This is a player-coach role: you will lead through strategy and influence while remaining close to the work—developing experience concepts, providing hands-on design direction, and stepping into design work when needed. You will partner closely with marketing, creative, content, production, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.
What You'll Work On:
Define and evolve the digital experience vision across web and adjacent channels, translating business, audience, and brand goals into clear experience strategies and roadmaps.
Set the experience and interface design direction for Booz Allen's digital presence, creating modern, engaging experiences that combine strong visual storytelling with intuitive UX.
Lead the design of marketing pages, thought leadership, and other content-rich experiences using layout, typography, imagery, interaction, and motion to elevate audience engagement.
Partner with brand and creative teams to translate brand standards, campaigns, content, and creative assets into cohesive and effective digital experiences.
Provide hands-on design direction and feedback, raising the quality of concepts and finished experiences while encouraging designers to explore new approaches and push beyond established patterns when appropriate.
Own the web experience strategy, including site architecture, navigation, content models, experience patterns, and continuous optimization to improve engagement and performance.
Apply strong UX principles, including information architecture, interaction design, responsive design, usability, and accessibility, to ensure experiences are both compelling and intuitive.
Establish and evolve an enterprise design system and UI pattern library that enables consistency and scalability while supporting flexibility and innovation.
Use audience insights, analytics, experimentation, and research to inform design decisions, define experience metrics and KPIs, and continuously optimize digital experiences.
Lead and develop a multidisciplinary experience design team and serve as a strategic advisor to marketing and business stakeholders, setting a high bar for design quality, collaboration, and execution.
Join us. The world can't wait.
You Have:
10+ years of experience in digital experience design, web design, visual or interface design, or UX design, including leadership responsibility
Experience designing polished, modern, content-rich digital experiences for major brands, organizations, or marketing properties at large scale, built on enterprise content management systems
Experience with visual and interface design skills, including typography, layout, composition, responsive design, interaction, and the effective integration of imagery, video, and motion
Experience with UX fundamentals, including information architecture, interaction design, usability, accessibility, and user-centered design principles
Experience translating brand systems, content, and creative assets into effective digital interfaces and experiences
Experience defining, implementing, and evolving digital design systems and UI pattern libraries
Experience leading design teams and delivering digital experiences at enterprise scale, including providing design direction and critique while remaining comfortable contributing directly to design work
Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, and experience measurement
Ability to present a portfolio of visually compelling digital experiences, including marketing websites, content experiences, or other brand-led web work demonstrating strong visual and interface design judgment, UX fundamentals, and high-quality execution
Bachelor's degree
Nice If You Have:
Experience working in or closely with digital agencies, design studios, or other environments with a strong emphasis on high-quality digital experience design
Experience in B2B or B2G environments with complex subject matter and longer, relationship-driven customer journeys
Experience integrating digital experience design with content strategy, SEO, and digital analytics
Experience with experimentation, personalization, or journey orchestration platforms such as Adobe Target
Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
Experience with enterprise CMS platforms such as AEM or Contentful
Experience designing experiences within component-based or modular web platforms
Knowledge of data ecosystems, including customer data platforms and data lakes
Knowledge of accessibility standards, including WCAG
Compensation
At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.
Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.Identity Statement
As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.
Candidate AI Usage Policy
AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.
Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have