Marketing Manager, Multifamily Digital Marketing

Responsibilities:

Prospect & Resident Experience-

• Champion a hospitality-first approach to the customer journey, from first impression through lease renewal.

• Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction.

• Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming.

• Partner with onsite teams to identify opportunities that enhance both the prospect and resident experience.

Social Media & Content Creation-

• Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.

• Create engaging content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture.

• Produce graphics, presentations, flyers, and marketing collateral using Canva.

• Stay current on social media trends, platform updates, and emerging digital best practices.

• Coach and support onsite teams in creating authentic, brand-aligned local content.

Brand & Marketing Support-

• Maintain consistent brand standards across all communities and marketing materials.

• Support website updates, marketing collateral, signage, email campaigns, and digital assets.

• Assist with new community launches, rebrands, and marketing initiatives.

• Ensure all communications reflect the company's voice and customer experience standards.

Reputation & Customer Engagement-

• Lead online reputation management initiatives by developing training programs, sharing best practices, and creating innovative strategies that encourage exceptional resident experiences and positive reviews.

• Monitor reputation metrics and resident feedback to identify trends, opportunities, and actionable insights that enhance the overall customer journey.

Technology & Systems-

• Serve as the Canva subject matter expert by supporting platform implementation, developing brand-compliant templates, and delivering training and ongoing guidance to onsite teams to ensure consistent, high-quality marketing materials across the portfolio.

• Manage and optimize community digital presence, including Google Business Profiles, online directories, website content, and digital listings to ensure accuracy, brand consistency, and strong local visibility.

• Monitor Google Business performance, local search trends, and customer engagement metrics while partnering with onsite teams to implement strategies that improve visibility, reviews, and customer interactions.

• Leverage Knock CRM to support communication strategies, customer engagement initiatives, and marketing campaigns throughout the prospect and resident lifecycle.

• Utilize Yardi to analyze community performance, resident insights, and operational data that support marketing initiatives and enhance customer experience.

• Work with digital marketing partners to support website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives that strengthen online customer experience.

• Evaluate emerging marketing technology, AI tools, and resident engagement platforms to identify innovative solutions that improve operational efficiency, customer engagement, and marketing effectiveness.

Collaboration-

• Partner closely with Operations, Regional Managers, and Community Managers to deliver consistent brand experiences.

• Provide marketing guidance and resources to onsite teams.

• Coordinate with photographers, designers, vendors, and community partners to execute marketing initiatives.

• Support training on branding, social media best practices, and customer experience standards.

Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred.

• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry. Multifamily property management or apartment marketing experience is highly preferred.

• Strong knowledge of social media platforms, content creation, and digital engagement strategies.

• Experience using Canva to create marketing collateral and digital content.

• Working knowledge of Knock CRM and Yardi or comparable multifamily software.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities with exceptional attention to detail.

• Creative mindset with a passion for delivering exceptional customer experiences.

• Ability to manage multiple priorities in a fast-paced environment.

• Graphic design and visual storytelling.

• Photography and short-form video content creation.

• Brand management and marketing communications.

• Knowledge of reputation management platforms and customer engagement technology