Job Title
Senior PR Specialist
Job Description Summary
The Senior PR Specialist, Northeast, supports the development and execution of PR initiatives in conjunction with the Director of PR, Northeast, to further position Cushman & Wakefield as the global authority in the built environment. This individual will support regional external communications and public relations efforts to promote and protect the Cushman & Wakefield brand by leveraging business partners and key media relationships.
This role supports all PR initiatives, including assisting with drafting written collateral including press releases and award submissions, creating media pitches, networking with reporters, staffing events and interviews, managing social media needs and more. Candidates should be able to take a variety of information, data and research content and create compelling stories that will resonate with news media across verticals including commercial real estate trades.
Job Description
Responsibilities:
- Collaborate with regional leadership, brokers, local research and marketing teams and other stakeholders to align PR strategies with business objectives and priorities
- Drafting, editing and/or pitching of written collateral for the Northeast region including press releases, pitches, awards, biographies, bylines, emails, letters, one-pagers, etc.
- Publicize the firm’s key transactions, research insights, personnel updates, major wins and market trends to generate media coverage.
- Track Northeast media coverage including mentions of research and interviews with key spokespeople
- Support organization of files and/or tools that support the workflow and output tracking for the Northeast PR team
- Build, foster and maintain relationships with key media contacts, including reporters and editors from trade, local and regional publications
- Attend events where Cushman & Wakefield spokespeople are speaking
- Staff media interviews as needed
- Actively pursue award opportunities for the Northeast region; assist with creation of award entries as well as assist with lists and rankings
- Assist with paid media as needed
- Research speaking opportunities
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field
- 2-4+ years of experience in public relations, corporate communications, marketing communications or a related field; ideally within the commercial real estate industry or agency environment
- Strong writing, editing and proofreading skills with exceptional attention to detail
- Ability to synthesize research, market data and complex information into clear, compelling content
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent verbal communication and interpersonal skills with the ability to build relationships across teams
- Demonstrated interest in media relations, storytelling and earned media
- Proactive, resourceful and collaborative with a willingness to learn and take on new challenges
- Proficiency with Microsoft Office Suite; experience with media monitoring or media database platforms such as Cision or Meltwater is a plus
- Interest in commercial real estate, business or the built environment is preferred
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 85,000.00 - $100,000.00
Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”