WHAT YOU’LL DO
As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.
You will:
WHO YOU’LL WORK WITH
In this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.
WHO YOU ARE
We are looking for people with…
And people who are…
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
More specifically, we offer:
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in İstanbul, Türkiye. The Paid Media Lead reports to Marketing Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 06 September 2026. Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.