Eurofins Lancaster Laboratories Marketing Team is looking for a Tradeshow & Events Marketing Specialist for the Biopharma Product Testing and Medical Device Testing groups. Reporting to the Marketing Director, the tradeshow & events specialist will plan, execute, and analyze events, webinars, and tradeshows. This individual will collaborate closely within the marketing team and with business development teams and technical experts to plan and execute events in North America. The specialist is expected to work in fast-paced environment to plan and executes multiple tradeshows and webinars, optimize attendee participation, coordinate trade show services and logistics, manage content, promotional deliverables, post show reporting, and show/event budget.
Marketing Tradeshow & Events Specialist responsibilities include, but are not limited to, the following:
- Coordinate events, meetings, and trade shows by identifying, assembling, and organizing requirements; establishing contracts; developing schedules and budgets to ensure event success.
- Plan and execute tradeshow events to ensure timely execution of all tradeshows, including negotiating booth space procurement, securing registration passes and hotel room blocks, and coordinating booth materials and logistics to and from the shows.
- Coordinate the development and execution of webinars, seminars, sales and leadership meetings, as well as other corporate events including booking venues, catering, and furniture rentals as needed; ensuring proper on-site setup, including audiovisual requirements and ensuring appropriate supplies and décor needs are met.
- Responsible for the webinar program logistics. Coordinate with marketing colleagues, manage SMEs and stakeholders, and execute webinar logistics from planning through post-webinar analysis.
- Work with the marketing team to execute promotion for all events.
- Serve as point person during events to ensure smooth execution tear down/cleanup
- Execute event plans according to marketing budgets and closely track all related costs.
- Coordinate the lead capture and leads management process relevant to tradeshows, webinars, and events.
- Perform special projects and other related duties as requested by management
- Conducts all activities in a safe and efficient manner