This role includes 2 commercial scopes: Marketing and Sales Management for the assigned core products franchise. Lead strategic and tactical development for the core products franchise to position AbbVie as a market leader and solution-provider across the comprehension of the experience and insights of patients and stakeholder, across the Brand Team and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations. Consistently exemplify the AbbVie Ways of Working and effectively demonstrating the Leadership Attributes.
- Lead multiple core marketing and business processes as Strategic, financial forecasts/plans, and budget plan management.
- Lead effectively as Brand Team Leader the Integrated Brand Team to anticipate trends and develop in-depth customer insight to anticipate stakeholder needs, adapt organization co-creating and delivering integrated brand winning strategies—with a continuous brand plan, winning access, best-in-class execution, and superior label and value propositions—that unlock the unlimited potential of our portfolio; translating strategy to implementation into tactics, communicate clearly and allocate responsibilities to cross functional team members and in-field team
- Responsible for analysis, planning, implementation, control tactical programs working with cross functional partners, and integrated brand team, as well develop omnichannel brand promotional materials and tools
- Develops view on Brand issues and competitive positioning, customer segments and their needs and market development
- Develop the sales strategy and planning for field-based team by driving agreed upon short term sales targets and long-term goals
- Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) in order to meet or exceed district sales plan within expense budgets.
- Optimize resource utilization by leading, developing and coaching Sales Team performance including setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs to continuously improve district sales performance. Ensure regular updates on Sales Team skills in terms of competency model, brand, medical, technical and special in-field knowledge areas.
- Professionally mange cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management) and ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution.
- Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities in order to optimize strategic momentum and drive brand success.
- Monitor and consolidate the outcomes of regional engagement and account plans in order to feed the brand planning process and to anticipate market needs and/or changes.