We’re looking for a creative, data-driven Digital Marketing Specialist to execute multi-channel campaigns that drive brand awareness, engagement, and lead generation. You’ll be the architect behind our digital presence working closely with business units, creative teams, and external partners to deliver measurable impact.
- Campaign Management: Plan, launch, and optimize digital campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)
- Content Strategy: Collaborate on video, podcast, webinar, and brochure content to support acquisition and brand initiatives
- SEO & SEM: Drive organic and paid search performance through keyword strategy, content optimization, and analytics
- Email Marketing: Build and manage segmented campaigns using CRM tools (e.g., HubSpot, Salesforce, Mailchimp)
- Social Media: Own the calendar and execution across LinkedIn, Instagram, X (Twitter), and emerging platforms
- Analytics & Reporting: Track KPIs, generate insights, and recommend improvements using tools like GA4, Power BI, or Data Studio
- Web Management: Update and optimize website content, landing pages, and conversion funnels
- Collaboration: Work cross-functionally with BU managers, sales teams, and external agencies
- Analytical Thinker:
- Creative Visionary
- Platform Fluent: Navigates Meta Business Suite, LinkedIn Campaign Manager, HubSpot, and TikTok Creator Studio with ease — always testing, tweaking, and learning.
- Works cross-functionally with designers, developers, and BU managers to ensure campaigns are not only beautiful but also business-aligned.
- Not afraid to think outside the box