- Maintain good working relationships with local and international media
- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
- Execute media placements for hotel through news releases and personal contacts
- Develop business and leisure travel promotions; release to press and/or target audience
- Explore valuable media trades where appropriate
- Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
- Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel Maintain and update hotel’s website
- Submit stories/photos to media regularly. Monitor news coverage and circulate internally
- Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
- Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives.
- Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
- Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
- Contribute to employee newsletter, announcements and other printed materials published by the People & Culture department
- Monitor all printed materials to ensure adherence to corporate identity standards
- Arrange photography of VIP guests and maintain archives.
- Coordinate all special events and promotions with the aim to maximize publicity.
Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs.