Enterprise Digital Strategy & Breakthrough Growth
- Set and own the enterprise vision and multi-year strategy for the total digital business in Greater China, with a clear ambition to gain market share.
- Identify and unlock breakthrough growth opportunities across marketplaces, owned online channels, social commerce and the broader digital ecosystem.
- Define where to play and how to win by making bold choices on customer propositions, channel roles, business models, investments and capabilities.
- Create a clear transformation roadmap with measurable milestones, strong governance and full alignment across market, regional and global leadership.
- Anticipate changes in customer behaviour, technology, competitors and platform dynamics, and translate them into first-mover commercial advantage.
P&L, Market Share & Investment Leadership
- Own the total digital P&L, market-share agenda and long-term value creation across marketplaces and owned online channels.
- Set ambitious commercial targets and steer revenue, margin, customer growth, traffic, conversion, inventory productivity and investment return as one integrated performance agenda.
- Make enterprise-level investment and resource-allocation decisions, balancing accelerated growth, profitability, brand strength and long-term strategic value.
- Translate complex commercial and financial data into clear strategic choices and recommendations for senior leadership.
Strategic Platform & Ecosystem Partnerships
- Act as H&M Greater China’s senior strategic counterpart to Tmall, JD, Douyin and Tencent, building trusted relationships with their top leadership teams.
- Create joint business plans and strategic partnerships that unlock differentiated customer access, platform resources, innovation, data capabilities and commercial growth.
- Lead high-stakes negotiations on strategic agreements, investment, traffic, technology, marketing resources and new business opportunities.
- Build a strong external network across China’s digital ecosystem to secure early insight, influence platform agendas and identify emerging growth opportunities.
Digital Customer Proposition & Transformation
- Define a distinctive, customer-led digital proposition across marketplaces, .com, app and social commerce, ensuring each channel has a clear strategic role.
- Transform the end-to-end digital customer journey by connecting brand, assortment, content, price, promotion, personalization, service and post-purchase experience.
- Use customer, sales, market and platform insights to identify structural barriers and create step-change improvements in relevance, engagement and conversion.
- Sponsor major digital capabilities, new business models and innovation pilots, scaling successful solutions with speed and commercial discipline.
- Connect digital strategy with the total H&M omnichannel agenda to create stronger customer value and business impact across online and stores.
Executive Leadership & Organizational Mobilization
- Lead, inspire and develop a high-performing digital leadership team with the strategic capability, commercial ownership and courage required to deliver breakthrough growth.
- Mobilize Commercial, Marketing, Tech, Supply Chain, Logistics, Controlling, Customer Service and Global functions behind one integrated digital growth agenda.
- Create clear senior-level decision forums, accountabilities and operating rhythms that accelerate execution and remove organizational barriers.
- Influence market, regional and global stakeholders at the highest level, securing the capabilities, investment and decisions required for the China growth ambition.