ABOUT THE ROLE:
As the Global Organic Search Manager, you will define and lead a best-in-class global organic search strategy that maximises traffic, visibility and performance across both traditional search and emerging AI-driven platforms. This role is pivotal in ensuring COS remains discoverable, relevant and competitive across all search environments, including Large Language Models and generative search experiences.
We are looking for a deeply curious and highly knowledgeable SEO leader, someone who lives and breathes both traditional SEO and the evolving landscape of GEO and LLM optimisation. You bring a forward-thinking mindset, constantly exploring how search behaviours and technologies are changing, and translating these into scalable growth opportunities.
You will oversee the optimisation of the global website, driving excellence across technical SEO, content strategy and customer journeys. Beyond execution, you will set the strategic direction, champion innovation in AI-driven search, and build strong alignment across regions and teams to deliver long-term, measurable impact in line with business objectives.
What you will do:
- Define and lead the global organic search strategy to drive organic growth and visibility across all markets and digital platforms – both traditional search and LLMs
- Oversee technical, on-page, and off-page SEO initiatives, ensuring best practices are implemented globally
- Collaborate with regional teams to localise SEO strategies while maintaining global brand consistency
- Partner with content, product, and e-commerce teams to align SEO with content creation, UX, and conversion goals.
- Influence roadmap for MarTech enhancements, to improve visibility and favourability of COS across search engines both traditional and emerging
- Monitor and analyse SEO performance metrics, reporting insights and opportunities to senior leadership.
- Stay ahead of search engine algorithm updates and industry trends to inform proactive optimisation and strategy updates to future-proof COS for growth
- Manage relationships with SEO agency, tools and partners (e.g., media agencies, technology vendors).
- Responsible to ensure SEO integrity throughout major digital projects such as domain migration and e-commerce expansion where required
- Drive innovation through experimentation, testing new approaches in AI, automation, and emerging search platforms.
- Champion SEO/GEO within the organisation, gain visibility and buy-in for your ideas, ensuring it’s integrated into global marketing, content, and product strategies.
- Oversee SEO/GEO governance and education, upskilling teams across regions to maintain excellence and consistency.