Industry Marketing Manager NORAM

We are looking for a talented and motivated team member to create and execute marketing plans and strategies for customer segments (industries) within our Water Tech division for North America. This team member will work with market sales managers, commercial team members and application engineers to analyse their assigned markets, establish win strategies, create targeted messaging and compelling content, identify channels of
communication, and execute these strategies to generate leads and support commercial growth. Content created can be such as case studies, videos, nurture campaigns, social media and web posts. Channels can include virtual and in-person events, online platforms, etc. The ideal candidate should understand the Veolia value proposition and offerings, and should be a driven collaborator. Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible for the development and execution of marketing projects that are aligned with the growth strategy and priorities. The tactics should be measurable and tied to growth and sales.

The role will work with our commercial teams to understand our value proposition and
the customer success stories that we need to tell, create content from these stories, and support development of marketing plans designed to help generate growth. The role will
measure and report the impact of the marketing tactics and work closely with
Communications, Commercial Leaders, and Industry Leaders.

Key Characteristics

● Self-starter with a high level of initiative and a proven proactive mindset
● Extreme attention to detail with the ability to meet deadlines and operate under pressure
● Strong verbal and written communicator
● Learn and quickly lead the direction and creation of appropriate commercial material to
enable sales (marketing collaterals, advertisements, social posts, videos, and trade
show materials)
● Excellent time management skills to plan and prioritize multiple simultaneous activities
● Strong collaborative spirit and passion for the Veolia offering and purpose

Duties & Responsibilities

● Listen to the voice of customers to understand market trends, pain points and needs to
help the commercial team articulate value propositions that are customer focused
● Translate very technical ideas into concise, useful, and impactful content that resonates
with Veolia customers and prospects, aligned with business priorities and value
generation
● Understand metrics of marketing tactics and measurement of success, to facilitate
reporting results to key stakeholders
● Lead development of marketing plans to support a sustainable growth strategy
● Understand and utilize internal processes for marketing plan components, including
legal and branding reviews
● Understand priorities of the business and focused areas of growth, ensuring all work
aligns with those priorities

● Closely collaborate with the commercial team and maintain a passion for their success
Skills

● Demonstrated technical background with marketing education or experience
● Demonstrated experience in concisely summarizing technical concepts, technologies
and projects
● Ability to extract, analyse and use data to gain insights and drive business decisions