As a Product Marketing Manager (Sr.) for Wiper Blades, you will help identify new growth opportunities in existing and new business channels by understanding the competitive market and individual customer go to market business strategy and merchandising models.
RESPONSIBILITIES
- Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives. Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition. Understand and become the expert of the market and competitive landscape to identify growth opportunities.
- Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability. Align with key stakeholders to gain consensus. Present analysis and recommendations to Sr. Management for alignment.
- Lead cross functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand planning, Communications, and Category Management ensuring timelines are met and within budget.
- Support developing channel pricing strategies and define market competitive pricing for programs, including price positioning for good / better / best that reaches target profitability and margin requirements. Regularly review and maintain pricing for competitiveness while achieving target profitability.
- Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
- Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.
- Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets.