* Develop and execute strategic sales plans to drive revenue growth and expand market share across key segments including MICE, leisure, and corporate.
* Lead, mentor, and inspire a high-performing sales team, fostering a culture of accountability, collaboration, and excellence.
* Identify new business opportunities and strengthen relationships with key partners, agencies, and MICE clients.
* Monitor sales performance, market trends, and competitor activity to optimize strategies and achieve revenue targets.
* Work closely with revenue management, marketing, and operations teams to maximize commercial performance.
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